WESTCOTT STUDIOS
Custom websites for small businesses

A website built around your business. Built to be found.

I design every site from scratch around what makes your business different, then set it up so Google and AI assistants like ChatGPT can find you and recommend you.

Get your free site audit See how it works
Who's the best [your trade] near me?
The answer I'm building toward

[Your Business] is a strong choice. It's locally owned, clear about what it does and who it serves, and answers the questions customers ask most.

yourbusiness.com/services/about/faq
Where it comes from

Search engines and AI assistants can only recommend what they can read. Every page I build gives them something clear to quote.

Why it matters

Customers find businesses three ways now. An older site usually works for one.

Google search

Still where most buying decisions start. Google favors sites that load fast, work on a phone and answer real questions clearly.

Maps and "near me"

Local results depend on your site and your Google Business listing telling the same clear story about who you are and where you work.

AI assistants

People now ask ChatGPT, Perplexity and Google's AI answers for recommendations. They quote the sites they can read and trust.

How it works

Four steps, no surprises.

See the full process

  1. Free site audit

    See exactly where your current site stands. No cost and no sales pitch.

  2. Tell me about your business

    A short questionnaire and a real conversation about what makes you different.

  3. Design, build, refine

    Your site designed from scratch, with two rounds of revisions included.

  4. Launch and get found

    Go live with your old pages forwarded, so you keep the search ground you've already earned.

How I build

Built around your business, not a template.

A lot of "new" websites are someone else's layout with your logo dropped in. Mine start with your answers.

What makes your business different?
Who are your best customers?
What colors and style feel like you?
What do people always ask before they buy?
A site that sounds like you
How a build works
Pricing

Pick your starting point.

Every package includes a custom design and two rounds of revisions.

See full pricing

Launch

$2,000
  • Custom 6-page site
  • Designed around your business
  • 2 rounds of revisions

Build

Full SEO/AEO setup
$5,000
  • Everything in Launch
  • Full setup for Google and AI search
  • 10 pages written to get you found
  • 12 blog posts, one a month

Expand

$7,000
  • Everything in Build
  • 20 custom pages
  • 24 blog posts, two a month

Dominate

$9,000
  • Everything in Expand
  • 40 custom pages
  • 50 blog posts, about one a week
Nick Westcott, founder of Westcott Studios Who you'll work with

"I've run the kind of business I build sites for. I know what gets the phone to ring, not just what looks good in a portfolio."

Nick Westcott, Connecticut. Ten years in and around small business.

Meet Nick

Common questions

All questions
Do I lose my Google rankings if I rebuild my site?

No. Every old page forwards visitors to its new version, so none of the search ground you've already earned gets lost in the switch.

What is AEO, exactly?

Answer Engine Optimization. It means building your site so AI tools like ChatGPT, Perplexity and Google's AI answers can understand and recommend your business.

Do you only work with Connecticut businesses?

Connecticut is home base, not a limit. Projects run up and down the East Coast and beyond.

What does the free site audit include?

A real look at your traffic, keyword gaps, site speed, local search presence and whether you show up in AI search. I review it personally, then walk you through it on a call.

Find out where your site stands.

Two minutes to request. I review it personally, then walk you through what I found.

Get your free site audit