Questions, answered.
What people usually ask before requesting a free site audit.
How much does a website cost?
Custom site builds start at $2,000 for Launch, a 6-page site. Build is $5,000 and adds the full SEO and AEO setup, 10 pages written to get you found and a year of blog posts. Expand is $7,000 and Dominate is $9,000. Care plans run from $600 a year. See full pricing.
How long does a build take?
Most Launch and Build projects go live in 4–6 weeks from kickoff, depending on how quickly content and feedback come back. Larger Expand and Dominate builds run 6–10 weeks.
Is every site really custom?
Yes. Each one is designed around your answers to a questionnaire about your business, what sets you apart and the style you like. Nothing starts from a template.
How many revisions do I get?
Two rounds of revisions are included in every package.
Do I lose my Google rankings if I rebuild my site?
No. Every old page forwards visitors to its new version, so none of the search ground you've already earned gets lost in the switch.
What is AEO, exactly?
Answer Engine Optimization. It means building your site so AI tools like ChatGPT, Perplexity and Google's AI answers can understand and recommend your business, alongside regular Google search.
Which states do you work in?
I work with small businesses in Connecticut, New York, Massachusetts, Rhode Island, New Jersey, Pennsylvania, New Hampshire and Vermont, and with clients elsewhere by phone and video. See the towns I serve.
Do you only work with Connecticut businesses?
Connecticut is home base, not a limit. Projects run up and down the East Coast and beyond.
What does the free site audit include?
A real look at your traffic estimate, keyword gaps, site speed, local search presence and whether you show up in AI search. I review it personally, then walk you through it on a call.
What happens after I submit the audit form?
I review your site personally. It isn't an automated report. Then we get on a short call to walk through what I found, with no sales pitch required.
Do you build in WordPress?
No. Every site is built on a modern platform, which avoids the constant plugin updates and security patching WordPress sites need. That keeps a care plan simpler and more affordable.
Is there a contract, or can I cancel a care plan anytime?
Care plans renew yearly or monthly with no lock-in beyond the current term. Cancel ahead of renewal and you're not billed again.
Still have a question?
Ask it when you request your free audit. I read every one.
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